Description

A cycle safety film for Transport for London that went viral. Viewed by 35 million people with 2 million hits on Youtube in the first week. Cyclists deaths in London were reduced by a third.
The film won a Cannes Gold, D&AD Graphite Pencil and 2 x Wooden Pencils, BTAA 2 x Silvers and a Bronze, Clio Bronze, One Show Bronze, Campaign Magazine Advertiser of the Year, IPA Gold, Kinsale Sharks 2 x Gold, and an Art Directors Club Gold.